GiveWP Google Analytics Donation Tracking GPL Overview:

Google Analytics Donation Tracking uses Google Analytics’ Enhanced E-commerce features to measure your donation campaign success. Track user interactions with donation forms across the user’s site experience, including initiating the donation process, completing a donation, admin refunds, and more.

Additional Plugin Features:

• Easy zero-hassle setup.
• Track conversion rates.
• Track donation form impressions.
• Customize tracking values.
• Track test donations.
• Lightweight codebase won’t slow site.
• Built to work with your existing GA implementation.

UNLOCK POWERFUL REPORTING FEATURES

Not only do you get better transaction data within Google Analytics, but this integration also opens up access to a world of useful reports:

• Most valuable traffic sources
• Most popular donation forms
• The number of visits made before a user donates
• Which donations are refunded most
• Which donation forms have the highest conversions

HIGHLIGHTS

• Track Donations in Google Analytics
• Light-weight Codebase Won’t Slow Website
• Easy Zero-hassle Setup
• Easy Testing with Test Donations
• Works Alongside Your Existing GA Implementation
• Track Donor Conversion rates